Zurvita.com … Zurvita.biz was established in February 2008.
President Mark Jarvis enjoys a 14 year background of
leadership in the Network Marketing Industry. Mark
comes to Zurvita with a proven track record of success.

See recent press release:
- The Amacore Group, Inc. Jay Shafer, President or Investor Relations: Porter, LeVay & Rose, Inc. Linda Decker, VP - Investor Relations Bill Gordon, SVP - Media Relations 212-564-4700  The Amacore Group, Inc., (OTC BB: ACGI), a leader in providing health-related membership benefit programs, insurance programs, and other innovative and high-quality solutions to individuals, families and employer groups nationwide, today
announced that it has hired Mark Jarvis as a Senior Vice President of Amacore
heading up its newly created sales and marketing subsidiary, Zurvita, as its president.

Jarvis, aged 48, a multi-level marketing professional, spent the last 14 years with AmeriPlan(R), a privately owned multi-level marketing company. As a non exclusive independent sales professional, Jarvis’s personal downline accounted for over $40 million in sales in 2007.
Jarvis said, “I am very excited to be joining Amacore’s exceptional management team and I am eager to help build Zurvita into a world-class operation. I believe Amacore has incredible growth potential. This is the really exciting part for me because, like a lot of people in my field, I have had a number of attractive offers, but Amacore’s is by far and away the best option for me and my family. I think the Company is fantastic and its products and programs are great. The Company’s product line for medical care is exactly what this country needs to address the healthcare crisis. We are blessed in America with the best medical technology and infrastructure, as well as highly trained professionals, but we need to make the whole package affordable, and one size doesn’t fit all.

“As a sales professional, I was drawn to Amacore because of its wide choice of programs and the widest range of healthcare products in America. Amacore’s ability to design programs to suit various market needs, makes closing a sale much easier. My downline will have greater sales opportunities because of Amacore’s ability to tailor products to customers’ needs.”

Jay Shafer, President of the Amacore Group, said, “Mark brings years of experience in the distribution of medical plans to the table, and his enthusiasm for Amacore’s products and potential is unbridled. He is simply one of the best salesmen I’ve ever encountered, proven by his sales successes over the last 14 years. Mark is a world-class talent in motivating and encouraging salespeople. He is quite well-known in the field, and we are thrilled that, from all the professional options he had, he chose Amacore.”

About The Amacore Group, Inc.

The Amacore Group, Inc. (amacoregroup.com) offers innovative and affordable healthcare solutions to families, individuals, small and large employer groups, and association markets through a wide array of unique products, benefits and services created for the consumer driven healthcare market. The Company also offers a unique and proprietary administrative system that supports call center management, agent distribution and affinity marketing for all levels of product delivery and reporting. Amacore has created several limited medical programs that include its new Diamond Series and Discount Medical programs, featuring Smarthealth Plus and Smarthealth Premier, which expand the Company’s offerings beyond its very successful eye care program, Eye Care International (ecivisionplan.com). These new programs offer discounts on quality hearing, dental, vision and doctor visits, among other benefits. Amacore is aggressively signing distribution and sales contracts with marketing companies to offer these programs nationwide. Through its wholly-owned subsidiary, LifeGuard Benefit Solutions, Inc., Amacore now has the ability to provide administrative and back-office services to other healthcare companies in addition to expanding its own call center capability through its wholly-owned subsidiary, JRM Benefits Consultants, LLC.

This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, financial condition, liquidity, results of operations, plans and objectives. In some cases, you may identify forward-looking statements by words such as “may,” “should,” “plan,” “intend,” “potential,” “continue,” “believe,” “expect,” “predict,” “anticipate” and “estimate,” the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company’s control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company’s beliefs, assumptions and expectations of our future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in “Risk Factors” in the prospectus, not all of which are known to the Company. Neither the Company nor any other person assumes responsibility for the accuracy or completeness of these statements. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company’s business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.

Jarvis to Head up Zurvita, Amacore’s Wholly Owned and Newly
Created Sales and Marketing Subsidiary